Marketing 2nd edition by Hunt Mello Deitz Test Bank

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Product description:

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer.

Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing:

•    A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
•    Integration of key topics that are part of the daily fabric of marketing―globalization, social media, ethics, and marketing analytics.
•    Seamlessly integrated results-driven technology.
•    The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.

Marketing 2nd edition by Hunt Mello Deitz Test Bank

Marketing 2nd edition by Hunt Mello Deitz Test Bank

Table of content:

Part 1: Marketing In The Twenty-First Century
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Part 2: Understanding Your Customer
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Part 3: Reaching Your Customer
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management
Chapter 10: Pricing
Chapter 11: Retailing
Chapter 12: Personal Selling
Chapter 13: Digital & Social Media Marketing
Part 4: Responding To Your Customer
Chapter 14: Customer Relationship Management
Chapter 15: Branding
Chapter 16: Social Responsibility and Sustainability

Product details:

Language: English
ISBN-10: 1259598993
ISBN-13: 978-1259598999
ISBN-13: 9781259598999

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Marketing 1st edition by Hunt and Mello Test Bank

Marketing 1st edition by Hunt and Mello Solution Manual

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